Strategy, outreach, content, design
Cobblestone Associates, LLP
Since 1994, Cobblestone has served to create and enhance the web presences of corporations and non-profits in strategy, content, targeting and design. Among our clients: Universal New Media, Jim Henson Interactive, Amazon, Tivo, Revolution Health, iVillage, and CNN.
As the needs of our clients have expanded, so have our services. Today we offer a broad spectrum of on and offline support for both new and current clients. Among our services:
BLOGS AND BLOGGERS:
· Blogger outreach through blogger calls and individual contact
Blog instruction to enable small businesses and independent practitioners to create and maintain a blog for their businesses, or themselves
· Blogger contact management through our 700+ blogger database OTHER INTERNET RESOURCES: · Copywriting for the web · Website audits and recommendations GENERAL SERVICES: · Writing (articles, reports, messaging, outreach) · Research · Editing · Project start-ups and management Please contact us for more information on services, clients and experience
Cynthia Samuels, Partner
Cynthia Samuels has an extensive background online, on television and in print, with particular experience developing content for women, parents and families. For the past three years, that experience has been largely with bloggers, twitter and other social media. She has been part of BlogHer, the renowned women bloggers’ organization, for three of its four years and has spoken at BlogHer 2007, BlogHer 2008 and BlogHer DC. Earlier, she spent nearly four years with iVillage, the leading Internet site for women; her assignments included the design and supervision of the hugely popular Education Central, a sub-site of Parent Soup that was a soup-to-nuts parent toolkit on K-12 education, designed to support parents as advocates and supporters of their school-age kids. She also served as the iVillage partner for America Links Up, a major corporate Internet safety initiative for parents, ran Click! – the computer channel - and had a long stint as iVillage's Washington editor. In addition, she has developed parent content for Jim Henson Interactive and served as Children’s Book Editor for both Amazon.com and Barnes and Noble.com.
Before moving online, she had a long and distinguished career as a broadcast journalist, as senior national editor of National Public Radio, political producer of NBC's Today Show (whose audience is 75% women) where she worked for nine years (and was also the primary producer on issues relating to child care, education, learning disabilities and child development), and as the first executive producer of Channel One, a daily news broadcast seen in 12,000 U.S. high schools. She has published a children’s book: It’s A Free Country, a Young Person’s Guide to Politics and Elections (Atheneum, 1988) and numerous children’s book reviews in the New York Times Book Review and Washington Post Book World.
A creator of online content since 1994, Samuels is a partner in Cobblestone Associates, LLP, is married to a doctor who is now a first-year law student and has two grown sons who make video games.